Producing brand-specific creative ideas and innovative (advertising) concepts, implementing these effectively in real market conditions. Expertise: Alternate Reality campaigns.I’m a developer for E-learning, Games & Mixed reality marketing campaigns.
I direct and design virtual theatre performances, -urban & alternate reality games, interactive web portals and many other new media products in which I specialize in user experience scenario’s.

Storytelling through differents kinds of media is something i can do all day long.
Besides my part-time job as a teacher at the HKU, I also work on small 2d and 3d animation projects I run with other development teams. Together we create and design short animation video’s and mini games.

I made it “worlds first” in graduating for my bachelor degree (in art and technology) inside a virtual world and my latest achievement is a spinaward for the alternate reality game “The Silver Line Society” for Microsoft Netherlands.
For this game I was accountable for the interaction & architecture design and art direction.


Wide experience in art & movie directing, design and development for theatre & games productions and teaching ‘process management in gamedesign’ at the Utrecht School of the Arts.

Able to quickly translate & visualize an idea in concept phase, using 2D, 3D and 4D.
Researching online communities, creation of game systems in an online environment,
project management. producing marketing related game campaigns,
producing a wide range of custom tailored web content.