The last three months we have been working on the “Batman Arkham City Challenge pre-launch mobile ARG campaign” for Warner Bros. Interactive Entertainment ( you still there ; ).
4000 gamers have experienced a unique game, playing both online and in the real world.
We created a series of riddle trails during the online part of the game in which gamers of the Benelux had to cooperate in order to solve them. They collected parts of a QR-code which they had to scan to be able to register for the Live Finale of the Challenge. 100 finalists were chosen to travel to a secret location somewhere in Amsterdam where they attended a live show never seen before, including free drinks and pizza, a hands on with the Arkham City game, spectacular prizes, batman goodies and off course the appearance of the riddler himself.
Official Batman Arkham City Challenge website
More of the actual ingame designs and the full ARG story behind the game will follow soon! For now, check out some of the press reviews:
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